AD: Meridith Coen
CW: Laura Smith
Insight: On average men and women are getting engaged 10 years later than they were in 1950. Women are accomplishing significantly more before marriage than ever before.
Idea: Why wait to celebrate your Big Bling Energy?
Rebrand
Lab-grown diamonds are a snooze.
We’ve elevated their status to Cultivated Diamonds.
OOH Print
Playlist
Embrace your Big Bling Energy on the go with this Spotify playlist that is dripping with bangers. Bow down to these Queens, and turn up the volume as loud as it goes.
Using Pinterest we will target post-college aged women who are accomplishing goals that deserve to be celebrated.
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Ads will showcase our Big Bling Energy campaign to spread awareness about cultivated diamonds.
TikTok Filter
I don’t need to know my big bling energy…(OK yes actually I do.)
Built with TikTok virality in mind, this filter is a fun, engaging way to put the campaign on social.
Ads will showcase our Big Bling Energy campaign to spread awareness about cultivated diamonds.
Coffee Table Book
This coffee table book features 100 powerful women in tech, activism, entertainment and more who radiate Big Bling Energy.
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Proceeds from sales will be donated to Women Voice Network (WVM), a 501(c)3 that is dedicated to educating, inspiring, encouraging and empowering women.
